Competing for more market-share in the mobile industry, Microsoft announced that they will roll out a line of smartphones in November available though AT&T & T-Mobile (adding more carriers early next year). The line of phones named Windows Phone 7, are aiming to distinguish themselves from the current smartphone heavy hitters (Apple's iPhone, Research in Motion’s Blackberry, & Google's Android) by offering a unique product that is significantly different from what's available today.
Windows Phone 7 will be using some of the same technology from their last smartphone trial the Kin, (which lasted only 48 days on the market) along with faster processors, & a better camera. The phone is heavily aimed at gamers, offering a version of XBox Live, Microsoft's flagship gaming platform, along with an extensive list of popular games which will allow users to sync with other phones or PC's to play. The phones will also include a mobile version of Internet Explorer and support for editing Windows Office documents.
Windows Phone 7's are also distinguishing themselves from other smartphones by using a unique "Live Tile" interface. Your information is displayed & organized in "Tiles" that automatically update via the web. You will be able to see updates on your favorite games, favorite friend's Facebook pages, or simply your email or calendar to name a few. This new "tile" interface is what makes the Windows Phone 7 success questionable. Will third -party App developers embrace the new interface & design Apps that work with it? If we've learned anything in the mobile phone industry it is that people love Apps, and your success is based on the quality of the Apps available for your phone.
If any company can turn their noses up at an accepted interface, create their very own and make it successful it's Microsoft, let hope this leap of faith is a good one, after all innovation is what makes the world go round!
For more information please check out Microsoft or the Detroit Free Press.
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